RepeatMD
Brand production and systems · 2021–2026
Deliverables: Brand bundle production system, Aesthetic Marketplace graphics and visual standard, Photoshop and After Effects automation, self-service reorder system, client app icons and QR systems.
Leadership: Managed a team of up to 12 across in-office and remote.
Five years running brand production for a startup building branded mobile apps for aesthetics and wellness practices. I joined when the company was about a dozen people and left it at over 100. Every brand bundle RepeatMD shipped moved through a pipeline I owned end to end: After Effects file generation, automated PDF conversion, print vendor handoff, and fulfillment for thousands of clients. I cut lead time by 80%, from 1.5 days to 0.3, by writing Photoshop and After Effects automation that stripped the manual export and naming steps out of every launch.
I built the print reorder process and fulfilled every order that came through it. Running it is how I found the cost: six months of orders showed a manual, subsidized system quietly losing money, so I built the case for tiered self-service pricing, projected to flip a standing cost into a revenue line.
RepeatMD builds mobile commerce apps for aesthetics and wellness practices. Founded in 2021, the year I joined. In November 2023 the company announced a $50M Series A led by Centana Growth Partners and Full In Partners, and reported serving more than 3,500 practices. That pipeline ran through the entire stretch, from bootstrapped through Series A and beyond.
Press: BusinessWire · TechCrunch
Aesthetic Marketplace
Every RepeatMD client got a mobile app where their patients browse and buy memberships, treatments, and packages. I designed the marketplace graphic for each one, built in that practice's own branding, plus the imagery for individual treatments and packages. I set the flow and the visual standard the work ran on, custom per client, at the pace of every launch.
The product later became Shop. Practices still chose what they sold, but the per-client artwork gave way to a standardized interface and stock imagery.
