Costa Serena Resort
Self-initiated brand identity · 2025
Deliverables: Logo and identity system, brand story and positioning, brand copy, packaging, applied collateral.
A fictional resort built to test a real workflow. I designed a full identity for a sustainable luxury property on the Costa Rican coast: logo, brand voice, and applications, developed using Visual Electric as part of a process I documented on video.
Where luxury meets sustainability in the heart of Costa Rica's natural paradise. An immersive retreat that blends seamlessly with its surroundings while offering world-class amenities and authentic local experiences.
Costa Serena was born from a vision to create a sanctuary where travelers can experience the authentic beauty of Costa Rica in a sustainable, luxurious setting. Nestled between vibrant rainforest and the serene Pacific coast, our retreat celebrates the perfect balance of land and sea that makes this region unique. Every aspect of Costa Serena is designed to honor the natural environment while providing exceptional comfort and service.